Project Unloaded invited students in Chicago to create online marketing campaigns – here’s what happened
This story is a collaboration between the Guardian and the Trace, a non-profit newsroom covering guns in America. A more detailed version of the story can be found here.
Once upon a time in America, people rolled their eyes at seatbelts, four out of 10 high school students smoked cigarettes, and campers left their fires smoldering through the night. Then we changed. Not primarily because of policy reforms, but because teams of marketers crafted public health messaging campaigns in which chatty crash test dummies told us to buckle up, teens piled 1,200 body bags in front of the Philip Morris headquarters, and Smokey the Bear identified who can prevent forest fires.
