Whether it’s campaigns that promote hassle-free recipes, or initiatives that encourage shoppers to eat more veg, Tesco is taking action to make healthier diets accessible and affordable to all
Our health is so often measured in figures; whether it’s a number on the scales, a score on our blood pressure monitor or our body mass index. With such a focus on personal responsibility, these metrics often only succeed in making people feel bad about themselves.
Thankfully, the tide is turning, and more people are realising that an environment which encourages the over-consumption of unhealthy convenience foods is a major contributing factor to poor health. Overcoming this requires more support than the individualistic approach would have us believe.