Grocery price rises in Great Britain slow as shoppers opt

Euro 2024 men’s football tournament and Olympic Games could drive summer sales, says analyst

Grocery price inflation in Great Britain has slowed to the lowest level since 2021, while households are still trading down to cheaper products after two and a half years of rapidly rising prices, research has shown.

While pressures remain on household budgets, sales of burgers, beer and wine jumped during the bank holiday weekend at the start of May, according to the retail researchers Kantar. It found grocery price inflation had fallen for the 15th month in a row, to 2.4%, the lowest rate since October 2021 and down from 3.2% in April.