Maluma solidifies his status as a winner on Billboard’s Regional Mexican Airplay chart thanks to “Por Qué Será,” his first partnership with Grupo Frontera, as the song jumps from No. 3 to rule the Aug. 10-dated survey.
“Por Qué Será” was released May 9 as the fourth single from Grupo Frontera’s album Jugando a Que No Pasa Nada, its second studio album, which earned the Texas group a first top 10 debut (among two top 10s overall) on both Top Latin Albums and Regional Mexican Albums in May, at No. 10 and at No. 6, respectively.
On Regional Mexican Airplay, “Por Qué Será” lifts from No. 3 in its eighth week after a 23% gain in audience impressions, to 7.4 million, in the tracking week of July 26-Aug. 1, according to Luminate. The move sends Becky G and Oscar Maydon’s “Mercedes” to No. 4, with 4.9 million impressions, which translates to a 23% decline from the prior week.
With the new champ Frontera captures its 10th No. 1 on Regional Mexican Airplay, and ties with Grupo Firme for the ninth-most among groups since the chart launched in 1994. The song follows and equal winner, “(Entre Paréntesis),” with Shakira, which earned the pop icon her first leader on a regional Mexican tally (May 18-dated list).
The ranchera “Por Qué Será,” meanwhile, gifts Maluma his third champ. The Colombian singer topped the tally twice before, through “Cada Quien,” with Grupo Firme, for two weeks in charge in 2022, and with Carin León on “Según Quién” in Dec. 2023.
“Por Qué Será” joins one other song from its parent album Jugando a Que No Pasa Nada, that reached the summit on Regional Mexican Airplay: “Ya Pedo Quién Sabe,” with Christian Nodal, topped the radio ranking for one week in May.
Further, “Por Qué Será” also gains terrain on the overall Latin Airplay chart, pushing 5-2.
