Media studies are popular, dynamic and have ‘profound

Degrees often derided as ‘low-value’ or ‘Mickey Mouse’ subjects are praised as vital to UK’s £108bn creative industries

Media and communications studies, often derided as “soft”, “low-value” or “Mickey Mouse” subjects, are in fact popular, dynamic and have “profound impact”, according to a report.

The British Academy study says that rather than being “low value”, such courses play a vital role in the UK’s £108bn creative industries and have become increasingly relevant in a world grappling with new technologies, artificial intelligence and the dangers of disinformation.