Nintendo Recognizes Generative AI’s Potential and Risks, Aims to Continue Delivering ‘Unique’ Value

Nintendo Recognizes Generative AI’s Potential and Risks, Aims to Continue Delivering ‘Unique’ Value

During the 84th Annual General Meeting of Shareholders, Nintendo President and Representative Director Shuntaro Furukawa answered several questions about the company’s strategy. One shareholder inquired about Nintendo’s plans for generative AI, and Furukawa-san replied by recognizing the technology’s potential as well as its risks. In the game industry, AI-like technologies have long been used — for example, to control the movements of opponent characters — so I believe that game development and AI technology have always had a close relationship. Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognize that it […]

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