‘Underconsumption core’ is just another form of consumerism
Once, the trend on TikTok was to own dozens of Stanley cups, displaying each prized possession like an exhibition at a museum. Now, that ideology has been replaced by influencers who have just one Stanley cup and actually use it — a trend called “underconsumption core.” Underconsumption core is framed as the antidote to overconsumption….