September 16, 2024

Tesla will need some Hollywood magic for its robotaxi reveal

Claudio Ctin1 mins
Tesla will need some Hollywood magic for its robotaxi reveal

Illustration by Alex Castro / The Verge

The news that Tesla will likely reveal its long-awaited, much-debated autonomous robotaxi at the Warner Bros. movie studio in Los Angeles underscores how much ground the company needs to cover in order to catch up to its rivals in the self-driving space. It also inadvertently provides a ready-made metaphor for the types of Hollywood trickery Elon Musk and Co. will no doubt need to employ in order to convince their supporters that Tesla’s driverless technology is really ready this time.

Over the weekend, Bloomberg reported that Tesla was planning on using the film studio’s lot in Burbank, California, to reveal its next-generation robotaxi on October 10th. (The event was originally supposed to take place on August 8th but was pushed back…

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