With recent hits like “Oppenheimer” and “Dune: Part Two,” Imax has seen massive sales. Why has it become such a critical piece of distribution for studios and theaters?
The 2024 box office is terrible. But Imax’s big-screen appeal is a bright spot
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With recent hits like “Oppenheimer” and “Dune: Part Two,” Imax has seen massive sales. Why has it become such a critical piece of distribution for studios and theaters?