Why Is Diljit Dosanjh’s Amar Singh Chamkila Releasing on OTT? Director Imtiaz Ali Explains

Photo Credit: Netflix

Imtiaz Ali’s upcoming movie Amar Singh Chamkila is about to hit the screens, but not in the way you might expect. Rather than a traditional theatrical release, the film is gearing up to premiere on April 12, exclusively on Netflix.

With stars like Diljit Dosanjh and Parineeti Chopra leading the cast, anticipation for Amar Singh Chamkila is already palpable among fans. But why did Imtiaz Ali choose the OTT platform over the big screen? Let’s dive into the director’s rationale behind this decision.

Why is Diljit Dosanjh’s Amar Singh Chamkila releasing on Netflix?

In a recent interview, Imtiaz Ali shared insights into his decision-making process, emphasizing the importance of exploring new outlets in the ever-evolving sector of cinema. He remarked, “Well, new things come along and you must try it… I believe that I am like a big cinema watcher, like a theatre viewer and a director.”

Additionally, Imtiaz Ali’s choice to release Amar Singh Chamkila on OTT platforms stems from his desire to broaden the film’s reach and accessibility. He explained, “The point of making Chamkila for me, I am a Hindi film director but making Chamkila in Hindi I thought was necessary because Chamkila is a very big subject and I think it’s a universal subject.”

By presenting the storyline in Hindi, Ali aims to transcend regional boundaries. Moreover, it will enable audiences beyond Punjab to engage with the story of Amar Singh Chamkila.

Amar Singh Chamkila delves into the life of the legendary Panjabi singer-musician, whose work left an indelible mark on the music scene of the 80s. However, Chamkila’s controversial themes sparked debates and ultimately led to his tragic demise. Imtiaz Ali’s portrayal of Chamkila’s life is a tribute to his legacy, offering audiences a glimpse into the tumultuous journey of a musical icon.

The film, featuring Diljit Dosanjh and Parineeti Chopra, is releasing on April 12, 2024, only on Netflix.

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