“All of this was part of a bigger story.” HOB has revealed an official trailer for a documentary film titled MoviePass, MovieCrash, another of these “rise and fall” business stories, this one about something that really hits close to home. MoviePass was a movie lover’s dream, offering access to movie theater tickets at a discounted monthly subscription rate when it launched in 2017. However, the co-founders, who had built the pop culture phenomenon from scratch, were cast aside and forced to watch from the sidelines as new executives seized control. Produced by Mark Wahlberg, the doc film follows the meteoric rise and stranger-than-fiction implosion of theatrical movie subscription service MoviePass, and how they crashed & burned (spoiler: it was greed and dumb executives, like pretty much every other corporate downfall story). This doc profiles all of “the key players who, in peddling a false narrative and seeking to fly too high, created a wild ride that ended with hundreds of millions of dollars in lost value and the early demise of the now infamous company.” Yep, it was never going to last, it was destined for failure. Always destroyed by the biz schmucks. // Continue Reading ›
