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Gap and DÔEN have joined forces for a special collection. The Gap x DÔEN collection is available now on gap.com and at select Gap stores.
Several singers — from Taylor Swift to Justin Bieber — have been known to appreciate Gap’s classic and versatile style. DÔEN has also gained popularity among celebrities such as Gwyneth Paltrow, Jessica Alba and Selena Gomez for its free-spirited designs and ethically made garments.
The collaboration, bringing together Gap’s classic styles with DÔEN’s California flair, celebrates sisterhood through “uniqueness and timeless femininity,” according to Gap.
“Our collaboration with DÔEN celebrates a feminine aesthetic brought to life through some of our most loved essentials,” Mark Breitbard, Gap president and CEO said in a statement. “I can’t wait to welcome DÔEN fans to the Gap family to experience our product in a fresh new way.”
From breezy dresses to versatile denim, the partnership offers a fresh take on everyday essentials. Get ready to transition from day to night with pieces that can be dressed up or down, perfect for any occasion.
At the forefront of this campaign are Lily Aldridge, a model and a mom, and her sister Ruby Aldridge, who’s also a model and singer. Photographer Dan Martensen captured fun moments between the two sisters, illustrating their different fashion styles.
“As with all our DÔEN designs, the collaboration pieces were designed to be loved, worn in and passed down — and we’re beyond excited to partner with Gap to be able to offer this to an engaged global community,” said Katherine Kleveland, co-founder and CCO of DÔEN.
You can shop the collection now, and select everything from chic to casual fits.
If you are looking to change up your tank-top look, consider this Gap x DÔEN Pointelle Tank Top. This tank top is 100% cotton, and it comes in pink and white. Hurry, though: Only sizes large and extra large are available.
For those looking to add a staple piece to your closet, consider this oversized denim jacket. You can dress it up or down. It’s so versatile you can pair it with a dress or pants, depending on your style.
Add the Floral Midi Dress to your list. It’s perfect for spring and summer, and you can also pair this with a jean jacket for a casual fit. Sizes run from 00 to 16.
If you are a fan of all things denim, consider this Denim Midi Dress. This dress is a great option for a brunch, picnic or beach day. The sizes currently available are extra small, medium, large and extra large. You can also match with your kids or nephews with their kids collection.
If you are looking for an oversized casual fit, consider adding this Organic Cotton Eyelet Shirt to your closet. It’s 100% organic cotton and runs in sizes from extra small to extra large.
With this collection, you’ll not only be able to level up your wardrobe, but also dress up your kids in style.
The Gap x DÔEN partnership joins the list of Gap’s brand collaborations which includes Gap x Mattel, Gap x LoveShackFancy and the forthcoming Gap x Palace collection dropping on Wednesday, May 22.
