How BBC’s breaking news alerts are giving voters

With BBC news app alerts reaching as many as 7m Britons, parties are desperately trying to influence what gets pushed out

The most powerful person in British media during this election, in terms of having the most direct access to voters, is no longer the editor of BBC’s News at Six or the person who chooses the headlines on Radio 2. Nor are they a newspaper editor, a TikTok influencer, or a podcaster. Instead, they’re the anonymous on-shift editor of the BBC News app, making snap judgments on whether to make the phones of millions of Britons buzz with a breaking news push alert.

The BBC does not publish user numbers, but external research suggests about 12.6 million Britons have its news app installed. BBC newsroom sources say the actual number is higher and the assumption is that about 60% of users have notifications enabled. This means that on a conservative estimate, a typical push alert is reaching the phones of 7 million Britons – more than any other broadcast news bulletin in the UK.