‘Playing Russian roulette with your health’: my

As bird flu spreads through US cattle, a hip California grocery store is making a smoothie from unpasteurized dairy and a supplement made from organs

In Los Angeles, where a $20 smoothie from Erewhon market has become a key fashion accessory, many wellness drinks are unabashedly girly. There’s Hailey Bieber’s Strawberry Skin smoothie, and Kendall Jenner’s Peaches and Cream smoothie. Alongside the launch of her second album, Guts, Olivia Rodrigo debuted a kombucha smoothie called Good 4 Ur Guts.

But at Erewhon, a celebrity-approved grocer that is half health food store and half catwalk, male wellness influencers also get their chance in the spotlight.