Rishi Sunak’s summer election gamble is already backfiring

Labour soon got over its surprise, leaving the Conservatives reeling in shocked disarray

The defining image of the last general election was Boris Johnson driving a digger emblazoned with “Get Brexit Done” through a fake wall made of polystyrene bricks. This proved to be a presentiment that he was about to demolish a load of Labour seats before going on to do the same to standards in public life.

Rishi Sunak made an early bid to provide the enduring visual metaphor of campaign 2024 when he presented his hunched and drenched back to the cameras after making his announcement on Downing Street. I have never seen, and I’ve witnessed quite a lot of them, a prime minister launch their appeal for re-election in such a dismal fashion. Even incumbents who know in their bones that they are fated to lose usually manage to invest the moment with some authority and dignity. Mr Sunak resembled a drowned ferret during a speech that was rendered near inaudible because he proved unequal to the fight with pelting rain and a protester’s boom box blasting out New Labour’s 1997 victory anthem. Every wag at Westminster chortled: “Things can only get wetter”. If your central electoral pitch is that you are the man with a plan, best to have someone on your staff who knows how to erect a covering or hold an umbrella.