Voters are ready for a change of government, but lack of enthusiasm for the opposition’s programme may spell trouble ahead
At the Conservative manifesto launch on Tuesday, Rishi Sunak offered a selection of gimmicks not a strategy, and a compendium of uncosted promises instead of a plan. The result was a slapdash manifesto, with large areas of government responsibility almost wholly ignored. It offered the same old prejudices and the same old policy reflexes to the same old audience.
Sir Keir Starmer’s Labour manifesto launch in Manchester on Thursday could hardly have been more different. A party that looked into the electoral abyss in 2019 now stands on the threshold of government – and it showed. Labour has raised its game, and the manifesto rollout was optimistic and professional.