Britons cut back on spending despite fall in grocery inflation, says Kantar

Britons cut back on spending despite fall in grocery inflation, says Kantar

Bad weather makes consumers trim supermarket shop and rethink summer purchases despite slower food price rises

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Britons have cut back on their supermarket shopping and traditional summer purchases because of recent poor weather, even though grocery price inflation slowed further, according to a report.

Supermarket prices were 2.1% higher than a year ago in the four weeks to 9 June, according to the retail researchers Kantar. This is down from May’s 2.4% inflation rate, and marks the 16th month that price rises have slowed. Kantar found costs are falling in nearly a third of the categories it tracks, including toilet tissue, butter and milk, an improvement from last year when just 1% of categories showed price declines.

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