BYD: China’s electric vehicle powerhouse charges into Europe

BYD: China’s electric vehicle powerhouse charges into Europe

Threat of EU tariffs may not be enough to slow carmaker in its attempt to challenge Tesla on global stage

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Germany’s men kicked off Euro 2024 on Friday in Munich. The city is storied in football terms, but it also occupies an important place in Germany’s self-image for a different reason: Munich is home to BMW, one of the country’s car exporting powerhouses.

Yet it will not be the logos of BMW or German rivals including Volkswagen or Mercedes-Benz plastered on stadiums or television coverage. Instead, China’s BYD is the only carmaker to sponsor Europe’s premier international tournament.

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