As younger and younger people buy anti-ageing products, we look at the influences behind the trend
Younger generations are known for sharing their extensive skincare habits online. Generation Z, those born between the mid-1990s and early-2010s, and the cohort succeeding them, known as Generation Alpha, appear to be obsessed with trying to halt the ageing effects of time. Even children as young as 10 are putting pressure on their parents to buy them expensive, anti-ageing products.
In the latest example of this fascination, gen Z has adopted another technique to stop wrinkles: a quirky-shaped straw. The trend has gone viral on TikTok.
