KIKO MILANO, Italy’s No. 1 makeup brand, distributed exclusively by Fais Group in Greece, Cyprus, Bulgaria, and Romania, celebrated the opening of its 1st store in ParkLake Shopping Center with a spectacular opening event on April 23.
Since 1997, when Antonio Percassi and his son Stefano founded the company in Milan, KIKO Milano has reshaped the cosmetics landscape. The quality and creativity that are part of its Italian DNA were the driving force behind a beauty tour de force unlike any other: an endless range of shades, tones, and textures for diverse beauty addicts or makeup artists and all their professional and personalized requirements. Currently, KIKO Milano is present in 30 markets with more than 900 stores.
The opening event was as outstanding as expected. After all, when you are Italy’s No. 1 makeup brand, you surely know how to make an entrance! Among the more than 150 guests were several social media influencers, media, celebrities, and, of course, KIKO fans eager to get a first glimpse of their favorite brand’s new store. The guest list was long and glamorous, including Dana Săvuică, Ioana Ginghină, Oana Zamfir, Anca Sînă Serea, Majda Aboulumosha, Mihaela Călin or Livia Graur.
The event’s highlights were in accordance with KIKO’s origin, glow, and status. All the guests had the chance to be photographed before the branded fuchsia backdrop or the 360-photo engagement point. They also indulged themselves in Italian-based snacks and drinks from the branded LED bar, inspired by the long food tradition of Italy. In addition, KIKO MILANO professionals treated many of them with an on-spot makeup touch.
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