Visitors to Lombardy and Liguria in Italy have a wealth of UNESCO World Heritage Sites to choose from, in addition to a range of unique natural sites from Lake Como to the Ligurian coast.
Lombardy: Stylish beauty in Northern Italy
Lombardy is the Italian region with the highest number of UNESCO World Heritage Sites. It is sprinkled with art cities, picturesque villages and incredible landscapes of unspoiled beauty. Lake Como, Lake Garda, Lake Iseo and Lake Maggiore offer breathtaking scenery, enhanced by the presence of mountains, which will be home to the Milan Cortina 2026 Winter Olympics and Paralympics.
The brand “Lombardia Style” identifies and celebrates the best of production, inspiration and creativity made in Lombardy from fashion to design, craftsmanship to quality dining. Barbara Mazzali, the Lombardy Region Councillor for Tourism, Territorial Marketing and Fashion, describes the aim of this campaign: “We want to bring together Lombardy’s many and varied excellences. It’s time to create a network that brings together the protagonists of this unique story, so that it can also be told abroad.”
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Hall 1.2 / Stands 107 – 107 A – 107 B – 107 C
Liguria: A kaleidoscope of colours over the blue sea
Liguria contains all of the elements for a holiday full of culture and beauty. The sea and mountains are very close, and art and culture are present in every corner of Genoa and the Rivieras. The region is home to 3 UNESCO World Heritage sites (Cinque Terre, Rolli Palaces and Beigua Geopark); timeless villages including Sanremo the “city of flowers and music”, Portofino one of the “world’s most glamorous villages” and Porto Venere; and the Gulf of Poets. Liguria also offers exceptional gastronomy with protected designation of origin wines, extra virgin olive oil and of course PDO basil used for pesto and PGI Focaccia with Recco cheese.
Visitors can enjoy Liguria’s exceptional beaches with peace of mind as the Blue Flag, a symbol of clean sea and excellent services, flys over 66 beaches and 16 landings in 39 municipalities.
Hall 1.2 / Stands 107 – 107 A – 107 B – 107 C
