Caraiman, the new brand in the Bergenbier S.A. portfolio, part of the Molson Coors Beverage Company group, announces an image partnership with actor Florin Piersic. In his long career of six decades, the actor stood out as a true storyteller, inviting people to moments of memories and relaxation. Through this collaboration, Caraiman aims to strengthen the brand identity and offer consumers a balanced beer and experience.
“We are honored to have the opportunity to work with such an important name in Romania, like Florin Piersic. His values and personality fit perfectly with the direction of the Caraiman brand, which is dominated by balance and serenity from the tumult of everyday life. In addition, through the association between Caraiman and Florin Piersic, we want to offer consumers that image vector through which relaxation gets a purpose, becomes a moment of physical and emotional recharging”, said Victor Teioșanu, Marketing Director Bergenbier S.A.
“Stories, memories and moments of pause go to a quality beer with a balanced taste, which is Caraiman. I was happy about the initiative of the brand to work together and I found myself in the attributes of this authentic beer, with a strong resonance and Romanian roots. As I had the honor of collaborating with extraordinary people in the theater world, I am glad that this privilege did not leave me and I met equally wonderful people in the Caraiman team”, added actor Florin Piersic.
Florin Piersic, aged 88, is a renowned Romanian actor and television figure, celebrated for his memorable performances in films like “The White Moor” and the “Margelatu” series. He’s also known for his storytelling prowess, often depicted in pop culture.
Additionally, he lent his voice to the character Mack in Disney Pixar’s animated film “Cars,” both in 2006 and 2011.
In 2006, Florin Piersic was ranked 51st on the list of the 100 greatest Romanians. Two years later, he was granted honorary citizenship in Oradea. In 2009, he received the Lifetime Achievement Award at the Transilvania International Film Festival.
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