Shelf life: why are toy shops full of horrors these days?

Shelf life: why are toy shops full of horrors these days?

Pots of slime, pig heads, sexy dolls… we were only looking for a present for my son’s fourth birthday

This week I found myself in a large toy shop in a retail park off London’s North Circular. We were looking, in a pleasant panic, for a present for my son’s fourth birthday. His birthdays always hit me in an odd way, a bit like those slaps round the face they have in films to stop the woman screaming. Because: he was born at the beginning of the pandemic and, just as his early developmental stages like sitting up or eating solids worked as a marker of time having passed, of us having survived, so do his birthdays. It is four years, this means, since those tight, hot days of the first Covid lockdown, of sanitiser-cracked hands and the brisk hell of home schooling, and every time the anniversary comes round I find myself having to sit down, take a breath.

Anyway, this toy shop, good God. Do you have any ideas what toys are today? I was not prepared. There are the board games, which include your Guess Who’s and so on, but they are overwhelmed by other games called things like, Who Can Poo On Who and Fart School and Diarrhoea of a CEO and I may be misremembering titles slightly yes, but this was very much the gist, boxes with rabid cartoon characters covered in phlegm and instructions that involve, for eg, burping one’s name.

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