Activists doubt Labour’s cautious strategy, but many voters are looking for a ‘Weetabix candidate’ – reassuring and uncontroversial
Amid the cacophony of post-election analysis over the weekend, one item struck me as especially bleak for Rishi Sunak. It wasn’t the byelection defeat or the seismic swing away from the Tories. It wasn’t even in a news programme. It was an advert.
“Britain hasn’t been so great of late,” says a pastiche scientist. “Economical, societal and sporting performance has dropped.” The reason: not enough Weetabix.
Rafael Behr is a Guardian columnist
