Under-15s will need parental consent to buy products as, experts say, social media driving potentially harmful beauty boom
A leading chain of Swedish chemists is introducing age restrictions on anti-ageing skincare amid rising concerns across Europe over the potentially damaging effects on children of their turning to such products prematurely.
Apotek Hjärtat, which has about 390 pharmacies in Sweden, is to stop selling “advanced skin care” products (including the ingredients AHA acid, BHA acid, vitamin A, vitamin C and enzyme peeling) to customers under 15 unless they have parental consent or a relevant skin condition.
