The soft life: why millennials are quitting the rat race

The soft life: why millennials are quitting the rat race

Ambition once came with a promise: a home, a salary, progress and fulfilment. What happens when that promise is broken? Meet the women who are turning their backs on consumerism, materialism and burnout

Rose Gardner did everything right. Straight As at school and college, a first-class degree from a top university, a master’s. She got a job in publishing and rose through the ranks of some of the industry’s most prestigious companies before getting a job with a media organisation. Eventually, she bought her own flat in London.

But each time she reached a new milestone, she didn’t feel any real joy.

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