Waitrose and Ocado win new shoppers while a quarter of households are feeling the squeeze
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Grocery price inflation in Great Britain has slowed to 4.5%, its lowest level since February 2022, but one in four households are still struggling financially, retail researchers have found.
The upmarket retailers Waitrose and Ocado were the only grocers to win new shoppers in the past three months, according to the latest monthly figures from the analysts Kantar, as growth in more expensive branded groceries outstripped supermarket own label.
