US brand Victoria’s Secret & Co. will open a new store in Bucharest. The new store will be in Mega Mall, District 2 in the Capital and the opening is due on April 12.
Victoria’s Secret opened the first store in Romania in 2018, in the Otopeni airport, in the duty free area. In 2019, he opened a store in Baneasa Shopping City.
Victoria’s Secret is an American lingerie, clothing, and beauty retailer. Founded in 1977 by Roy and Gaye Raymond, the company’s five lingerie stores were sold to Les Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s when Victoria’s Secret became the largest lingerie retailer in the United States.
By 2016, Victoria’s Secret’s market share began to decline due to competition from other brands that embraced a wider range of sizes[13] and a growing consumer preference for athleisure. The company canceled the circulation of their catalog in 2016. The brand struggled to maintain its market position following criticism and controversy over the unsavory behavior and business practices of corporate leadership under Wexner and Ed Razek.
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