Phone provider giffgaff has joined the UK’s fast-growing community of B Corps thanks to its responsible practices. Julianne Robertson takes a closer look at this badge of honour and asks: what difference does it make to me and my mobile?
Did you know that giffgaff is an ancient Scottish word that means “mutual giving”? You thought it was a made-up, catchy brand name, didn’t you? Well, it turns out that the business is giffgaff by name, giffgaff by nature. Now a certified B Corp, giffgaff is legally accountable for its impact on people and the planet, which is locked into the DNA of the company. In other words, it’s committed to being “up to good”.
Now you’re nodding sagely. Yes, B Corp. Very cool. But, in fact, maybe you don’t really know what a B Corp is. If that’s the case, you’re in the right place. Here’s everything you need to know …
