Jerry Seinfeld made a movie about Pop-Tarts. Yes, the trailer is as goofy as you’d expect
Kaitlyn Huamani March 28, 2024 Jerry Seinfeld
and his all-star cast are drunk on sugar-power in the new trailer for Unfrosted, a film that chronicles
the
Pop-Tart
s
origin story. Thats how the comedian described the film in a 2018 tweet when it was just a nebulous concept.
Imagine the drunk on sugar-power Kelloggs cereal culture of the mid-60s in Battle Creek, MI, Seinfeld tweeted. Thats a vibe I could work with.
Six years later, the trailer for the film was released Thursday, featuring a star-studded
cast ensemble
and
the Seinfeld’s signature
lighthearted
fun Seinfeld has become synonymous with humor
. The film marks the comedian and actors directorial debut.
Seinfeld stars alongside
Melissa McCarthy and Jim Gaffigan
as Kelloggs executives trying to compete with
their
rival company Post Cereals new shelf-stable breakfast pastry, Country Squares.
Amy Schumer and Max Greenfieldplay the work for
Post
team on the other side of the battle,
and the camps compete to hit shelves first.
The trailer also boasts several other stars, including Hugh Grant, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, Peter Dinklage and Fred Armisen. round out the cast.
Its a huge cast. I dont know how it got so big, Seinfeld told Netflix ‘s Tudum . I remember that we had nobody for a long time. And then Hugh Grant called and said he heard about the movie, and he wanted to be Tony the Tiger. Then, the next thing I knew, everybody was in it, and it was incredible.
The trailer likens the pastry race between the companies to the space race, which was happening
concurrently with during
the films setting in 1963. The opening of the trailer shows a dramatized close-up
video shot
of a Pop-Tart shooting out of a toaster in a style similar to a spacecraft blasting off.
Seinfeld was a guest on The Tonight Show Starring Jimmy Fallon on Wednesday, where he said he and his writers drew stylistic inspiration from the historical drama The Right Stuff.
Remember The Right Stuff, which is U.S. versus Russia, who could put a man on the moon first? That is how we tell the story of the Pop-Tart, Seinfeld said. Who can make the Pop-Tart is the same as who can land on the moon first.
Seinfeld, who cowrote the film with his
The
Bee Movie and Seinfeld collaborators Spike Feresten, Barry Marder and Andy Robin, also said
that
Kelloggs had no idea they were making the movie, and said that while the basis of the story is true, much of the film is completely insane.
We took all their products, we took all their characters. Snap, Crackle and Pop are in the movie. Tony the Tiger is in the movie, Toucan Sam we took everything. I didnt know we had to ask.
There could be some serious legal exposure, he continued. But if I were to be hauled into court on Pop-Tart charges, that would make my life.
Unfrosted will premiere
on Netflix on
May 3
on Netflix
.
