KISS OF LIFE have dropped a brand-new single ‘Midas Touch’, alongside its accompanying music video.
READ MORE: KISS OF LIFE – ‘Born to Be XX’: a diamond in the rough
‘Midas Touch’ was officially released today (April 3) at 6pm KST, and included both a title track of the same name and a B-side track titled ‘Nothing’. In the official music video for the former, the four members of KISS OF LIFE embody age-old characters from Greek mythology and give them a charming, modern twist, as their touch turns their love interests into stone.
“When I touch ya, kiss ya, you’re gon realise / Baby don’t you think too much / Boy, if I touch ya, kiss ya, watch out / The gaze that changed in an instant / You see, I got the Midas Touch,” they sing on the ’90s-tinged pop song’s chorus.
‘Midas Touch’ marks KISS OF LIFE’s first comeback this year, having last released music in November 2023 with their second mini-album ‘Born To Be XX’, led by lead single ‘Bad News’. It marked their first comeback since they officially debuted just four months prior with their self-titled mini-album in July 2023.
Their debut mini-album had featured lead single ‘Shhh’, as well as solo songs performed by all four members of the group. Among those were member Natty’s viral song ‘Sugarcoat’, which was named by NME as one of the best K-pop songs of 2023.
The quartet were also named Rookie of the Year at the 2024 Korean Music Awards. They are the third idol group to win the accolade at the ceremony, following aespa and NewJeans.
In other K-pop news, SHINee vocalist Onew has officially signed an exclusive contract with newly established label Griffin Entertainment, making him the company’s first-ever in-house artist.
This comes a month after the idol left his longtime agency SM Entertainment, however he and bandmate Taemin – who signed with Big Planet Made earlier this week on April 1 – have been confirmed by SM Entertainment to remain part of SHINee despite different management for solo work.
The post KISS OF LIFE tap into ’90s pop with new single ‘Midas Touch’ appeared first on NME.
