Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person
It is a global company with more than two centuries of managing money but for Abrdn jokes in the media about the lack of vowels in its name is no laughing matter.
After changing its name three years ago, an executive at the fund manager formerly known as Standard Life Aberdeen has accused the media of “corporate bullying” that would not be acceptable if the business was a person.
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