“Notorious Stories”, the exclusive club of fans of niche perfumes and luxury brands, celebrated 4 years since its establishment with an exclusive event hosted by the elegant “Le Diplomate” room of the InterContinental Athénée Palace hotel, bringing together lovers of beauty and niche perfumes, but also businessmen, ambassadors, journalists, stars, influencers.
The story of the “Notorious Stories” club began in the spring of 2020, and the rapid increase in the number of members speaks for itself about the need of the public to belong to such an exclusive circle. Izabela Corina Juncu, founder of the “Notorious Stories” project, a 100% Romanian brand, is an independent consultant in niche perfumery, but also the president of the Association of Perfumes and Aromatherapy in Romania (APAR).
During the anniversary event, guests were able to experience an innovative concept – olfactory cocktails – the choice of which depends on each person’s personality, a concept developed together with the Touching Art Cocktail team and B.D.G. Import.
The event was attended by high-class people such as E.S. Mister. Hassan Abouyoub, Ambassador of the Kingdom of Morocco in Bucharest, HE Ms. Enkeleda Mërkuri, Ambassador of the Republic of Albania in Bucharest, Mrs. Ambassador Margit BRUCK-FRIEDRICH, Chargé d’affaires a.i., Austrian Embassy in Bucharest, members of the Diplomatic and Consular Corps within the Embassy of the Republic of Estonia in Bucharest, but also celebrities from the worldly world such as Ioana Ginghina, Iuliana Marciuc, Cristina Herea, Eli Roman and Larisa Iordache .
“Notorious Stories is an invitation to a journey into the universe of niche perfumery and to discover the message that perfume conveys with its infinite valences. In my opinion, fragrance is a strong differentiator, it is our calling card. Like clothes, perfume speaks about us and helps us build a personal brand, make us stand out and make an impactful first impression in the mind of the interlocutor. In 2020, when I founded this club, I did it especially for those people who are aware of the importance of the image they project both in everyday life and in business, strong people, passionate about beauty, perfumes niche, quality, remarkable. Now, 4 years after I started this project, I realize that the public’s need to belong to such an exclusive circle was great, as evidenced by the increased interest in the project and the effervescence we have in the Notorious Stories community,” said Izabela Juncu, founder of Notorious Stories and president of the Association of Perfumes and Aromatherapy in Romania (APAR).
As she already used to her members at every edition of “Notorious Stories”, the founder of this project prepared a special moment dedicated to lovers of beauty and art. The gala atmosphere was also marked this time by a high-class artistic moment, an impressive recital by the soprano Ana Cebotari. Access to the event was only possible on the basis of a nominal invitation, and the guests could enjoy fine dining, special cocktails, and an impressive chocolate candy bar.
The partners of this event were: COTY, Sesderma, Fillerina, Forcapil, Calivita, Douglas, Complice.ro, INARI Spa, Jolidon, Cinemax, Aqua Carpatica, Chocolat, Sloop and Romanian Post. Media partners: Psychologies, Ziarul News, Nine O’Clock, Future Economy.
*** Notorious Stories was born in the spring of 2020, it is an exclusive club of fans of niche perfumes and luxury brands. The club itself is an invitation to a journey into the universe of niche perfumery and to the discovery of the message that perfume conveys in its infinite variations.
