The latest study carried out by Reveal Marketing Research aimed to identify the attitudes and perceptions of Romanians regarding the proposal of small traders to close supermarkets and hypermarkets on weekends. The survey found that 90% of urban Romanians usually do their shopping in supermarkets and hypermarkets. 85% of Romanians declare that they have heard of the proposal of small traders to close supermarkets and hypermarkets on weekends. Only 3 out of 10 Romanians would agree with the implementation of this regulation. If the big stores were to close on the weekend, 64% of Romanians would do their shopping during the week, 28% would go to an open store nearby, and 8% would order online.
90% of Romanians declare that they usually do their shopping in supermarkets and hypermarkets. In the top of consumers’ preferences we also find markets (51%) and neighborhood/proximity stores (42%). As a trend, we can see that both mature people over 55 (66%) and men (56% men vs. 47% women) prefer to a significantly greater extent to do their shopping by going to the market, this aspect can be influenced by traditional buying habits and the desire to purchase fresh and local products.
On the other hand, only 14% of Romanians use to make their purchases by placing orders online, especially those with high incomes of over 8,000 RON (20%). Turning our attention to the behaviors of Romanians who usually shop in supermarkets or hypermarkets, we notice that 36% of them shop when they need products, regardless of the day of the week. At the same time, 33% of them prefer to shop on weekdays, and 31% prefer to shop on weekends.
“It is remarkable to note that, despite the rise in popularity of online shopping, supermarkets and hypermarkets remain the main choices for shopping for household products, offering shopping experiences considered to be the most trusted. The survey data also reveals and the fact that Romanians like flexibility when it comes to the purchasing process, with most stating that they prefer to shop when they need to, regardless of the day of the week. This need for flexibility and adaptability may be a response to the fast pace of life and to the diverse needs of consumers, reflecting their desire to manage their time efficiently and to have quick access to the necessary products”, says Marius Luican, CEO of Reveal Marketing Research.
Only 3 out of 10 Romanians would agree with closing supermarkets and hypermarkets on weekends
Currently, 85% of Romanians declare that they have heard of the proposal of small traders to close supermarkets and hypermarkets on weekends or to establish a reduced program until lunchtime, men being more familiar with the subject (89% men vs. 82% women).
On the other hand, a quarter of 18-24 year olds (26%) say they have not heard of this proposal, compared to 15% for the entire sample.
Measuring the Romanians’ perceptions on this subject, 41% rather express their disagreement regarding this initiative, especially men (45% men vs. 36% women) and those with high incomes, over 8,000 RON (45%).
Only 33% of Romanians declare that they would agree with this initiative, and people aged between 35-44 (39%) stand out as being the most willing to support such a change. At the same time, 26% of respondents are undecided about the initiative, with a significantly higher share among young people aged between 18 and 24 (40%).
How would Romanians act if supermarkets and hypermarkets were closed on weekends?
In the scenario where supermarkets and hypermarkets would be closed on the weekend, most Romanians declare that they would adapt and be careful to purchase everything they need during the week (64%), especially those with ages over 55 (70%).
28% declare that they would go to an open store nearby, to a greater extent those between 18-24 years old (45%), an age group recognized for their desire to have immediate access to quick solutions, adapted to their active lifestyle.
On the other hand, 8% of Romanians would order online, especially young people between 25-35 years old (13%), who are often more familiar with using the Internet and e-commerce platforms.
The post Only 3 in 10 Romanians Support Closure of Supermarkets on Weekends appeared first on The Romania Journal.
