Grammy Go, a new online initiative from the Recording Academy, is the result of a partnership with Coursera, a leading online learning platform, to offer classes tailored for music creators and industry professionals. Grammy Go on Coursera includes courses taught by Recording Academy members and featuring Grammy nominees and/or winners.
Starting today, enrollment is open for Grammy Go’s first Coursera specialization, “Building Your Audience for Music Professionals,” taught by Joey Harris, international music/marketing executive and CEO of Joey Harris Inc., and featuring Jimmy Jam, Janelle Monáe and Victoria Monét. This specialization will help participants gain the skills, knowledge and confidence to build a strong brand presence and cultivate a devoted audience within the ever-changing music industry.
The partnership’s second course, launching later this summer, is “Music Production: Crafting an Award-Worthy Song.” That course, which aims to strengthen the technological and audio skills of a music producer, will be taught by Carolyn Malachi, Howard University professor and a Grammy nominee in 2011 for best urban/alternative performance for her track “Orion.” This specialization will include appearances by Cirkut, Hit-Boy, classical producer Judith Sherman, artist and vocal coach Stevie Mackey and Recording Academy CEO Harvey Mason jr.
“Whether it be through a Grammy Museum program, Grammy Camp or Grammy U, the Grammy organization is committed to helping the next generation of creators flourish, and the Recording Academy is proud to introduce our newest higher learning opportunity with Grammy Go in partnership with Coursera,” Panos A. Panay, president of the Recording Academy, said in a statement. “A creator’s music education is ongoing, and these courses have been crafted to provide participants with the essential tools to grow in their professional and creative journeys.”
“We are honored to welcome Grammy Go, our first entertainment partner, to the Coursera community,” said Marni Baker Stein, chief content officer at Coursera. “With these self-paced online specializations, aspiring music professionals all over the world have an incredible opportunity to learn directly from iconic artists and industry experts.”
Grammy Go is billed as the first creator-to-creator learning platform from the Recording Academy. Visit go.grammy.com to learn more. For more information and enrollment about the first specialization, visit the landing page for Building Your Audience for Music Professionals.
