Billboard Pro members have selected Universal Music Publishing Group (UMPG) president of Latin America and U.S. Latin Alexandra Lioutikoff as the first recipient of the International Power Players’ Choice Award. The peer-voted award honors the global executive who Billboard Pro members believe had the most impact across the business in the past year.
Being the first to accomplish something monumental is nothing new for Lioutikoff. In 2019, she was named the first female president of Latin America and U.S. Latin for a major music publishing company, where she now oversees operations for nearly 20 countries.
Under Lioutikoff, UMPG Latin has been named publisher of the year by both BMI and ASCAP. Individually, she has been honored by the Latin Songwriters Hall of Fame and received the T.J. Martell Foundation’s Estefan Lifetime Achievement Award.
Throughout her tenure at UMPG, Lioutikoff has focused on integrating the Latin roster into the mainstream and global music market and led UMPG to become the leading Latin music publisher with a roster of songwriters, producers and publishers including Bad Bunny, Rosalía, J Balvin, Marisa Monte, Romeo Santos, Feid, Sebastián Yatra, Eladio Carrión, Luísa Sonza and the estate of Jenni Rivera.
“I’m truly grateful for this recognition,” Lioutikoff says. “UMPG is proud to be at the forefront of global music, especially Latin, which has cemented its place in the landscape. We have long understood that all music is world music, regardless of language or geography, and it’s great to see diverse songs, cultures and tastes be embraced everywhere.”
This story originally appeared in the April 27, 2024, issue of Billboard.
