The history of how the all-American breakfast snack was created is served up with lashings of goofiness in this comedy caper
Standup veteran Jerry Seinfeld makes his directing debut with this decent family comedy that puts a surreal twist on the history of Pop-Tarts, one of the US’s most beloved snacks: the sheer goofiness and disposable pointlessness are entertaining.
Seinfeld created the film with co-writers Spike Feresten, Andy Robin and Barry Marder, the same writing team that worked on Bee Movie, the animation that Seinfeld starred in, produced and co-wrote in 2007. Unfrosted doesn’t quite have the flair of Bee Movie, but there’s a steady stream of excellent gags, creating a rising crescendo of silliness similar in effect to Seinfeld’s own distinctive falsetto-hysterical declamation at the moment of ultimate joke-awareness. There are also nice supporting roles and cameos, including an extraordinary dual walk-on from Jon Hamm and John Slattery, recreating their ad exec Mad Men personae Don Draper and Roger Sterling.
