‘Unsilence the crowd’: Newcastle shirts to enhance experience of deaf fans

Pioneering use of haptic technology to be implanted into shirtsFans will get fuller sensory match-day experience at Spurs game

Deaf Newcastle supporters will be able to experience a fuller sensory match-day experience at St James’ Park on Saturday thanks to the club’s pioneering use of haptic technology.

Newcastle’s shirt sponsor, Sela, is spearheading a new initiative named “Unsilence the crowd”. It involves the technology being implanted into shirts worn by deaf or hearing-impaired supporters attending the Premier League match against Tottenham.

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