Photo Credit: Panorama Studios
The Gujarati supernatural horror thriller Vash, directed by Krishnadev Yagnik, is set to make its highly anticipated OTT debut on April 26, 2024. This release comes after an orchestrated delay designed to avoid overlapping with its Hindi adaptation, Shaitaan. Shaitaan starred Ajay Devgn, R. Madhavan, and Jyotika. From April 26, Vash will be available to stream on ShemarooMe.
Originally released in theatres in February 2023, Vash was well-received. It also gathered positive reviews for its compelling storytelling and strong performances by a talented Gujarati cast. The cast included Hitu Kanodia, Niilam Paanchal, Hiten Kumar, Janki Bodiwala, and Aaryan Sanghvi. The film revolves around the character Atharva, portrayed by Hitu Kanodia, his wife Beena, and their children. The family experiences terrifying supernatural occurrences after encountering a seemingly benevolent stranger with dark motives. Janki Bodiwala was also seen in the Hindi adaptation.
When and where is Vash releasing?
The strategic delay was a collaboration between Shemaroo and the team behind Shaitaan. It aimed to maximize the latter’s theatrical success before streaming the original film to a broader audience. The decision to delay the OTT release of Vash reflects a growing trend in the film industry. The strategic release timing is utilized to enhance or protect the commercial prospects of movie remakes or adaptations.
The release strategy has undoubtedly created a buildup of anticipation among horror enthusiasts and fans of the original Gujarati cinema. Shaitaan is now concluding its theatrical run, having enjoyed a mix of critical and commercial success despite mixed reviews. Vash is set to claim its spotlight on the digital streaming service.
ShemarooMe’s announcement has been met with enthusiasm from fans. Promotional posts are touting Vash as the chilling story behind the Bollywood blockbuster. Viewers will also experience the original narrative that sparked significant interest and led to a major film adaptation.
This strategic approach to film releases underscores the intricate dynamics between original films and their adaptations. This further emphasizes how one’s success can be leveraged to benefit another. As the film industry continues to evolve, such strategies may become more commonplace, with original works and adaptations finding new ways to coexist and complement each other in the competitive entertainment market.
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