Asda, Asos and Boohoo must avoid ‘greenwashing’ after crackdown

Asda, Asos and Boohoo must avoid ‘greenwashing’ after crackdown

Retailers will have to file regular reports to UK regulator after concerns over environmental claims

Asda, Asos and Boohoo must avoid making misleading claims about the green credentials of their clothes in future, after a regulatory crackdown on “greenwashing” in the fashion sector.

The three retailers will have to file regular reports to the UK’s Competition and Markets Authority (CMA) after an investigation started in 2022 examined concerns that the companies were using vague claims to bolster their environmental credentials.

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