From snails to chickens, the organisation aims to stop suffering wherever it is found
The RSPCA is 200 years old, founded in 1824 by a group of revolutionaries, including the anti-slavery campaigner William Wilberforce, determined to change the world. Our charity sparked an animal welfare movement that spread around the globe and has made the protection of animals an accepted and welcome part of our society. In short, we’ve changed lives – both for animals and people.
We were ahead of our time in recognising what needed to change in society, bringing communities, business and government with us. So when we launched our first brand in 50 years last week, with our For Every Kind campaign, it was no surprise that we were accused of being “wildly woke” by some of our longstanding critics.
