A pioneering plan to keep cigarettes from future generations was widely lauded but big tobacco ‘works in the shadows’
When New Zealand announced its world-first law to ban smoking for future generations it was widely hailed as a life-saving plan that would prevent thousands of smoking-related deaths, flatten out inequities in healthcare and save the economy billions of dollars.
The pioneering legislation – enacted in 2022 – introduced a steadily rising smoking age to stop those born after January 2009 from ever being able to legally buy cigarettes, alongside a slew of other measures to make smoking less affordable and accessible.
