Prepare for more team colours on the high street, because ‘sport/fashion has exploded into the mainstream’, according to one fashion expert
It is nearly the end of the season but fashion has other plans: earlier this month Swedish luxury fashion label Acne Studios launched a £360 mock football shirt. Even though it makes Nike’s £124 England tops seem like a bargain, it is close to sold out.
Acne calls it an “appliquéd logo-print striped mesh T-shirt”, but to all intents and purposes it is a football shirt. It features the name of the label where a sponsor would be; a little white and navy-striped-crest that’s not dissimilar to serial Swedish champions Malmö’s and comes in a pastelly hue, which is apt given Acne’s creative director, Jonny Johansson, has been credited as the designer who popularised “millennial pink”.
