Promo images show youngsters looking excited – but possibly more for the task ahead than the clothes they are wearing
Designing the kits for Olympic and Paralympic athletes to compete in is hardly a simple task. It’s one that takes in the demands of multiple, wildly different sports, as well as comfort, performance and some kind of unifying aesthetic that shows a gymnast, a sprinter and a breakdancer are on the same team. So it’s no surprise that this level of juggling quite often leads to kits like the Adidas one being worn by Team GB for the Paris Olympics – one that feels a little generic, and “designed by committee”. If you asked Midjourney to design a British Olympic kit, it might look something like this.
Included in the press images are taekwondo practitioners Bianca Cook and Caden Cunningham, long jumper Jazmin Sawyers and sprinter Nethaneel Mitchell-Blake for the Olympics, which start in July, and Olivia Breen and Zak Skinner, who both take part in long jump and sprints, along with their sprint counterpart Thomas Young for this year’s Paralympics, which begin in August. There’s no doubt they look great but look closer and it’s possibly more from the fact that these are young people full of hope and excitement for an upcoming multi-sport event than the clothes they are wearing.
