Eduardo Aires’s innocuous-seeming branding has become a ‘projectile weapon’ for rightwing leaders – who have manufactured ‘patriotic’ outrage into real political power
In the stylishly converted factory site in Porto that Eduardo Aires calls home, Portugal’s leading graphic designer is poring over the newspapers with growing exasperation.
Much to his professed bemusement, Aires finds himself at the centre of a vitriolic culture war over a new, seemingly inoffensive logo for the Portuguese government that he designed: a block of green, a yellow circle and a red block, arranged in a simple horizontal row.
