App users for social media site, rebranded as X, down by 23% since November 2022 according to Sensor Tower
Use of Twitter in the US has slumped by more than a fifth since Elon Musk bought the site and rebranded it to X, according to data from app-monitoring company Sensor Tower.
As of February 2024, the social network’s daily app users in America had fallen by 23% since November 2022, just after Musk completed his takeover. Every other major social network experienced a reduction in the same period, but none by anywhere near X’s drop in user numbers.
