Retro video games and aesthetics are having a moment, but it’s not just gen X and older millennials reliving their heyday: younger millennials and gen Z are getting in on the nostalgia too
The bouncy, midi melody of Nintendo’s Wii theme descends into a drill beat. A Game Boy Colour opens up into a lip gloss case. ASAP Rocky goes “full Minecraft” in a pixelated hoodie, and a panting man bobs up and down with his arm stuck in a bush. This is not a glitch. Both online and IRL, pop culture is embracing the aesthetics of retro gaming.
On TikTok, #retrogaming videos have amassed over 6bn views. On YouTube, uploads have increased 1,000-fold. Spotify users are creating 50% more retro-gaming-themed playlists than they were at this time last year, and live streamers are cashing in on the repetitive catchphrases and mechanical movements of NPCs (non-player characters). So why, in this age of hyperrealistic graphics and ever-expanding technological possibility, are younger generations captivated by an era of technological limitation?
