The marketing campaign for Kingdom of the Planet of the Apes, which looks pretty damn cool, is now going full steam ahead before its May 10 release, and Disney and 20th Century Studios seem to be fully aware that people love apes riding horses.
Following up on the decision to shoot as much of the movie as possible in real locations, the powers that be have unleashed a bunch of evolved apes who are now roaming around Venice Beach and an iconic San Francisco location while riding horses. Movies are back!
As far as over-the-top marketing moments go, it’s not as ballsy as debuting the first-ever Transformers One trailer in outer space, but we dig the energy. Just imagine walking around, er, ‘under the influence’ and coming across a bunch of ape jockeys. Those suits (sorry to break the illusion) aren’t half-bad either and, as stunning as the technology on the new movies is, remind us of the pre-digital era of the long-running sci-fi franchise.
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