Making it to the final stage of a creative challenge that gives finalists a chance to be seen at the Brit Awards offered young musician Milo Claes access to industry specialists – as well as invaluable exposure as an artist
Milo Claes is a student at the Brit School whose work has been chosen to appear on TV on 2 March as part of Mastercard’s sponsorship of the Brit Awards. It’s the opportunity of a lifetime for the young musician, but his achievement is all the more impressive when you consider that he left his entry to the last minute.
Ahead of this year’s awards, Mastercard challenged students from the Brit School to use their skills to create an original interpretation of Mastercard’s “sonic logo”, which is the audible translation of a brand into a sound. One hundred and eighty students were invited to respond and 14 – including Claes – made it to the final stage, securing the opportunity to have their work featured in Mastercard’s sponsorship campaign. The students will also get to work with industry professionals in their area of interest, giving them rare and real insight into their chosen careers.
